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July 31, 2005

Blogs Bad News for MSM

ichard Posner offers some Bad News for the Mainstream Media regarding blogs:
THE conventional news media are embattled. Attacked by both left and right in book after book, rocked by scandals, challenged by upstart bloggers, they have become a focus of controversy and concern. Their audience is in decline, their credibility with the public in shreds. In a recent poll conducted by the Annenberg Public Policy Center, 65 percent of the respondents thought that most news organizations, if they discover they've made a mistake, try to ignore it or cover it up, and 79 percent opined that a media company would hesitate to carry negative stories about a corporation from which it received substantial advertising revenues.
Posner agrees that the MSM has a liberal bias:
Strip these critiques of their indignation, treat them as descriptions rather than as denunciations, and one sees that they are consistent with one another and basically correct. The mainstream media are predominantly liberal - in fact, more liberal than they used to be. But not because the politics of journalists have changed. Rather, because the rise of new media, itself mainly an economic rather than a political phenomenon, has caused polarization, pushing the already liberal media farther left.

Bloggers offer MSM a challenge, particularly in having a better method of error-correction:

What really sticks in the craw of conventional journalists is that although individual blogs have no warrant of accuracy, the blogosphere as a whole has a better error-correction machinery than the conventional media do. The rapidity with which vast masses of information are pooled and sifted leaves the conventional media in the dust. Not only are there millions of blogs, and thousands of bloggers who specialize, but, what is more, readers post comments that augment the blogs, and the information in those comments, as in the blogs themselves, zips around blogland at the speed of electronic transmission.

This means that corrections in blogs are also disseminated virtually instantaneously, whereas when a member of the mainstream media catches a mistake, it may take weeks to communicate a retraction to the public. This is true not only of newspaper retractions - usually printed inconspicuously and in any event rarely read, because readers have forgotten the article being corrected - but also of network television news. It took CBS so long to acknowledge Dan Rather's mistake because there are so many people involved in the production and supervision of a program like ''60 Minutes II'' who have to be consulted.

Read the whole thing. Few writers get it as right as Posner.

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Posted by witnit at July 31, 2005 7:28 PM

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